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So, If Consumers Aren't SOLD On Electric Vehicles And EV Tech, What Happens Next?



Although the findings are not brand-new, they are worth noting, since JD Power released a fresh poll today. An all-new survey published by JD Power reveals that electric cars face significant challenges in terms of perception and acceptance. Simply said, the industry's latest actions and customers are out of sync.


That's because the average buyer isn't particularly enthused about EVs. Given the significant expenditure being made on EV research and development and getting them to market, this is a major issue.


Keep in mind that these high R&D costs are also being absorbed by non-autonomous vehicles, which leads to higher prices for traditional cars.


The following issues are top of mind for today's consumers: Reliability, cost, range, and the location of charging stations.


Here's a statistic that should be taken to the bank if automakers have been looking to fulfill buyer expectations better. Over three-quarters of those polled (77 percent) want 300 miles or more on their EVs.


In other words, the paltry 204 miles of range on a full charge offered by the Audi e-tron SUV is a big fail.


Battery-electric about vehicles following are key findings :


  • Probability of owning an electric car (39), reliability of an electric car compared to a gasoline car (49) and ability to stay within budget compared to a gasoline, diesel or hybrid car (55).Battery electric car confidence index 55: Consumers are neutral about the future of battery electric cars, according to the latest Metromile survey.

  • Experts also believe that the market share of battery-powered cars will not exceed 10% in at least five years. .Full speed ahead from a small market share: according to buyers and industry experts, it will take at least another 10 years before electric cars catch up with gasoline cars.

  • Challenges to increasing battery-electric vehicle acceptance: Electric vehicle adoption is slowed by a lack of affordability and trust in the technology. Furthermore, infrastructure and battery concerns (price, range, and supply capacity) are major roadblocks that must be overcome.

  • Advantages and disadvantages of battery-electric vehicles: According to a recent study, 56 percent of respondents believe battery-electric cars are better for the environment and that charging them versus buying gasoline would be more cost effective. However, 64% are concerned about charging station availability and 59% are concerned about range. More than three-fourths (77%) expect electric vehicles to have a driving range of 300.

  • Experience affects purchase consideration: Two-thirds of customers (68%) have never been in a battery-electric vehicle, so they have no prior experience with them. Among those who have owned or leased a battery-electric car, 75% say they would consider buying the same model again. Only 40% of those who had never driven in a battery-electric automobile said they would.

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